Best Alternative to a Negotiated Agreement (BATNA)

What BATNAs Are
BATNA is a term coined by Roger Fisher and William Ury in their 1981 bestseller, Getting to Yes: Negotiating Without Giving In.[1] It stands for “Best ALTERNATIVE TO a negotiated agreement.” Said another way, it is the best you can do if the other person refuses to negotiate with you–if they tell you to “go jump in a lake!” or “Get lost!”

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