Best Alternative to a Negotiated Agreement (BATNA)

What BATNAs Are
BATNA is a term coined by Roger Fisher and William Ury in their 1981 bestseller, Getting to Yes: Negotiating Without Giving In.[1] It stands for “Best ALTERNATIVE TO a negotiated agreement.” Said another way, it is the best you can do if the other person refuses to negotiate with you–if they tell you to “go jump in a lake!” or “Get lost!”

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Ways to Negotiate More Effectively

“What’s your best price? That’s too expensive.Your competitor is selling the same thing for….”

Most salespeople and business owners hear statements like this every day. That means it is important to learn how to negotiate more effectively. Here are five strategies that will help you improve your negotiation skills and drive more dollars to your bottom line:

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